Tag Archives: signage

There IS Bad Design in Italy

coffee1Well, there’s not much, but if you find yourself in the international terminal in Milan’s airport in need of an espresso, you’re in for a headache because of poor design. The Caffe Tazza d’Oro emits enticing smells of freshly brewed Arabica and the sharp, violent sound of milk steaming but its seduction leads to a disappointment. In fact, you’re fortunate if you can obtain a drink at all via a system of purchase and pick-up that must have been dreamt up by bored comedians. Continue reading

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